| |
|
Right from the start, our leadership showed with the first Amway manufactured product: L.O.C.™ Liquid Organic Cleaner.
It was one of the first biodegradable multi-purpose cleaners ever produced, and a best-seller long before environmentally friendly products filled store shelves.
Fifty years later, Amway continues to lead the way with our innovative health and wellness, home care, and beauty products all brought to life through the ingenuity of award-winning Amway scientists and researchers.
|
The primary Amway brands are today’s category leaders:
- Nutrilite™ is the world’s leading brand of vitamins, minerals,and dietary supplements.
- The Artistry™ brand is the leading direct-sell brand in prestige facial skin care and color cosmetics (based on a Euromonitor study 2007 global retail sales).
Amway products have always set trends, in everything from personalized health initiatives, to groundbreaking skin care
products, to environmentally-friendly home cleaning products.
Today, Steve Van Andel and Doug DeVos are building on the traditions and legacy of their fathers, as they take Amway, its
brands, and its business opportunity into new and exciting areas in the next 50 years. |
|
| |
 |
A SOLID FOUNDATION
AMWAY’S runaway success
story started almost 50 years
ago with the launch of a
laundry and cleaning product
called L.O.C.™ Multi-Purpose
Cleaner. It prompted the
creation of the Amway Sales
and Marketing Plan.
|
|
 |
 |
 |
 |
 |
 |
THE EARLY YEARS
A range of best-selling products, beginning with SA8™ Laundry Detergent, sparked a period of incredible growth for the company.
Amway’s product range exceeded 200 exclusive items, and it boasted a workforce of more than 700 – and more than 10,000 Distributors.
It introduced its Direct Distributor status programme, a model for its reward and recognition programmes around the world. |
|
 |
|
 |
 |
 |
 |
A DECADE OF GROWTH
NUTRILITE™ Dietary Supplements became a best-selling line, while PERSONAL SHOPPERS™ catalogues also contributed to Amway’s extraordinary growth and diversification.
The company opened markets in eight countries on three continents, beginning with Australia and quickly followed by the UK, Hong Kong, Malaysia and Japan. It moved to South Africa in 1997. |
|
 |
 |
 |
 |
THE MILLION - DOLLAR DECADE
Annual retail sales exceeded $1-billion for the first time.
Amway expanded its US headquarters in Ada, Michigan and built a new cosmetic plant for the development and manufacturing of ARTISTRY™ products.
It also pioneered a new, highly successful product category, the eSpring™ water treatment systems.
In 1989, Amway was recognized as a corporate environmental leader and promoter of environmental education when it won the prestigious United Nations Environmental Programme Achievement Award. |
|
 |
 |
 |
THE NEXT GENERATION
Retail sales volumes reached US$5 billion. In California, Nutrilite’s research into the links between diet and health was given a public face with the inauguration of the Rehnborg Center for Nutrition and Wellness, which gained world renown and was later renamed the Nutrilite Health Insititute.
In 1995, Amway Japan sponsored the 1995 Winter Olympic Games in the city of Nagano. |
|
 |
 |
NEW HORIZONS
A parent company, Alticor, was established with subsidiaries Amway, Quixtar and Access Business Group—the latter to consolidate manufacturing and distribution for the enterprise.
Today, Amway’s fundamental principles – freedom, family, hope and reward – hold as true today as they did in the very beginning. |
|
 |
 |
 |
|
 |
