ARTISTRY IS A GLOBAL LEADER IN PRESTIGE BEAUTY

• The ARTISTRY™ brand is Amway's largest beauty brand generating over $1 billion dollars in annual sales of facial skin care and colour cosmetics. The brand was launched in 1968 and is sold globally in over 50 countries.

• In the highly competitive prestige category, only the ARTISTRY™ Brand and three other distinguished brands enjoy a leadership position as the world's best selling cosmetics brands.

• The ARTISTRY Brand is the only direct-sell brand classified in the prestige category.

• ARTISTRY™ products are manufactured by one of the world's leading manufacturers of prestige facial skin care and cosmetics products. The 18,588 sq. mtrs. cosmetics facility, located in Ada, Michigan, is equipped with state-of-the-art manufacturing and packaging equipment, that meets government requirements for pharmaceutical production plants.

• Over 500 skin care and cosmetic products are produced resulting in worldwide distribution of 40 million units annually.

FAQ 1. What is the basis of this claim?
ARTISTRY has been among the world's top five, largest-selling, prestige brands of facial skin care and colour cosmetics for more than 7 years.*
• Based on a Euromonitor study of global 1998-2003 retail sales and a Euromonitor study of global 2001-2005 retail sales

FAQ 2. Does this claim mean that we are a leading beauty company?
No this claim is about the ARTISTRY™ brand - ARTISTRY's ranking in the prestige facial skin care and colour cosmetics categories.
FAQ 3. What is the definition of prestige beauty and cosmetics?
"Prestige" is used to define the upper end of the market. Criteria considered in the determination of prestige include:
• Science/Technology: prestige brands have a perceived superiority of ingredient quality and/or technology patents.
• Packaging: prestige brands feature more expensive and/or trendy packaging design.
• Training: prestige brands are associated with sophisticated and extensive sales staff education. Beauty and cosmetics are defined as the aggregate of :
• Facial skin care which constitutes facial moisturisers, anti-agers, toners, cleansers, masks, and lip moisturisers; and.
• Colour cosmetics which include: facial makeup, eye makeup, lip colour products, and nail colour.


FAQ 4. Are we really the only direct sell brand classified in the prestige category?
Artistry is the only direct-sell brand classified in the prestige beauty category (among prestige facial skin care and colour cosmetics global leaders).

FAQ 5. Can I have the complete list of prestige brands?
Unfortunately, we can't release it due to the sensitivity and confidentiality of the data.

FAQ 6. How do I know that the claim is valid?
Amway commissioned a third party research agency (Euromonitor Consultancy) to conduct the research. The agency develops the research methodology, collects the data and presents the results to Amway.

FAQ 7. Who is Euromonitor?
Euromonitor is an international research organization with offices in London, Chicago, Shanghai, Singapore, Vilnius and research associates worldwide.

FAQ 8. Are the Artistry products Cosmoceutical?
Cosmoceutical is defined as "a cosmetic with active pharmaceutical ingredients" Artistry makes no pharmaceutical claims and is therefore classified as a cosmetic. The term "cosmoceutical" is frowned upon by the Health Department, and unless a product is an actual medicine, and as such has been subjected to extensive double blind clinical trials as are all medicines, then the term cannot be legally used.

FAQ 9. Is Artistry made from 100% natural products?
Artistry uses a combination of both natural and synthetic ingredients. 100% natural ingredients do not ensure a better product.

FAQ 10. Does Artistry practice animal testing
We oppose animal testing and our products are not tested on animals unless required by government regulations. We actively lead initiatives to create alternatives to required animal tests.

FAQ 11. Why are preservatives used in cosmetics?
Preservatives may be used in cosmetics to protect them against microbial growth, both to protect consumers and to maintain product integrity.
 
 
NOW AVAILABLE!

Item no. 9173
ARTISTRY Client Profile (new version) R40.00

Item no. 9130 ARTISTRY Learning Guide R89.00
          ARTISTRY IS DEDICATED
          TO THE SYNERGY
          OF HEALTH & BEAUTY
  • Our relationship with the NUTRILITE™ brand, one of the largest supplement brands in the world, gives our beauty products a unique advantage as we leverage our science and technologies developed through our 65 Research and Developmental facilities around the world.

  • Our BioAssay Laboratory uses advanced cellular & molecular biology assay techniques to screen and develop novel functional ingredient technology for both topical and internal applications.
          ARTISTRY SETS STANDARDS
          IN SKIN SCIENCE AND RESEARCH
 
  • Linked to over 500 scientists, engineers and technicians around the world, the Artistry Beauty Institute scientists have been awarded over 200 patents and patents pending. This world class team has published over 65 significant scientific publications.
  • First to market an innovative antioxidant complex that neutralizes the damage of oxygen free radicals at three stages of skin damage.
  • The Artistry Beauty Institute Research and Development Laboratories boast and Advanced Imaging Laboratory housing over $1 million worth of skin testing equipment.
  • A leader in ethnic and comparative skin care research. Product claims are clinically proven by outside thirdparty testing facilities.