THE LOOK OF LUXURY




Never on one continent for more than a week at a time, OvD's travels inspire his uniquely intuitive and intellectual take on brand building. First appearing on the beauty radar at the age of 31 when he became Creative Director of Lancôme, he partnered with Isabella Rossellini and later Nick Knight. His more recent work for Jennifer Lopez, Calvin Klein, and Swarovski are all a testament to his diverse, dynamic vision. With an unerring aesthetic eye, OvD has transformed the way we see beauty. Always pushing boundaries, OvD is currently the President and Worldwide Creative Director of SelectNY, one of today's most watched international luxury branding agencies in the world.

Always intent on inventing a new vocabulary for beauty, creative director and internationally recognized industry visionary Olivier van Doorne shares his insights on the new ARTISTRY™ Creme LuXury packaging. Between his constant travels we caught OvD, as he's known to his friends, on set for the ARTISTRY Fall 2007 photoshoot in New York City. "When I started this project I was inspired to create something truly unique, beautiful, and artistic, yet simple at the same time," OvD remarks. Holding the soon-to-be-launched ARTISTRY Creme LuXury in his hand, his reaction was immediate. "We've taken the brand into the future and this is what it looks like," he enthused, "encapsulated in very cool, modern package design." As a result, the new sophisticated, sleek, luxury packaging is like none other on the prestige market. "What I like in particular about this package is that it defies expectations to become something totally new and fresh in presentation." He furthers, "it's both expected in its luxurious simplicity and unexpected in the design overall." The globetrotting visionary summarizes ARTISTRY Creme LuXury as "technology in a jar," and concludes, "It feels very balanced and strong. I believe this is the most modern representation of what we have seen yet from ARTISTRY."
We couldn't have said it better.