Cosmopolitan - May 2007               fashionable fortunes!               A   mway South Africa and Michelle Ashen have been hard at work to ensure that a heightened awareness of the beauty brands has been created in popular South African media. The publications featured on the left are some of the top selling women's magazines in southern Africa and are read both locally and internationally. Together these publications reach approximately three hundred thousand women in South Africa1 every month and this figure continues to rise. Amway South Africa has reached an additional audience through Trade Exchange Agreements to encourage not only brand awareness, but a love for the brands and a demand for the products. Michelle Ashen manages all media for the various Amway Product Brands and has been excited every month by the positive feedback received by not only competition winners, but also the many Beauty Editors who received all new products that we have launched throughout 2007. Michelle will soon be drawing the public and media's attention to NUTRILITE™ and we will keep you up to date with media developments in this area to help support and grow your nutrition-focused retail business. Amway is working to support IBOs in their attempts to retail product and through an increased brand awareness, consumers will become not only educated, but familiar about the Amway product offering. We look forward to continued growth and support with the South African media, and more especially continued growth within your retail business! 1 ABC Certificate, ABC Listed Magazines, Magazine Circulation Total Net Sales Jul - Dec 2005 Woman & Home - April 2007                         True Love - March 2007   Real Simple - December 2006     Cosmopolitan - May 2007         Femina - April 2007