
Jennifer
Coulson & Gareth Griffiths

Financial Director/ Accounting Practice and Stockbroker
 Bedfordview, Johannesburg
 The Amway business plan made economic
and financial sense to Jenni and Gareth,
both professional accountants. The fact
that the business offered them the best
retirement annuity they had ever seen
was their motivation to joining the Amway
family in 1999. Jenni and Gareth have
always believed in the Amway business,
but it wasn't until Jenni was diagnosed
with breast cancer two years ago that
they realised the true value of the business.
During months of surgery, treatment
and recovery, Amway gave both Jenni
and Gareth a positive attitude to life. The
support they enjoyed from colleagues and
friends, as well as the additional income
received through their business certainly
helped Jenni and Gareth through a very
difficult time of their lives.
Jenni, a mother of two boys (26 and 30
years old), is the owner of an Accounting
& Property Management Practice. Since
building her Amway business, she is now
in the fortunate position to only serve
three of her clients in her traditional
business, thus freeing up her valuable
time to spend quality time with her family
and also pursue her passion for charity
work. Gareth is a very passionate and
successful stock broker. While he certainly
enjoys the good life, he works very long
hours. Amway has contributed greatly to
his personal development and has given
him the vision for shorter working hours,
and a lifestyle where he can realise his
dreams of running and travelling (he has
completed 24 Comrades Marathons to
date!).
Jenni and Gareth have set their sights on
an Emerald qualification within the next
year. Reaching Sapphire is just a step
closer to Diamond, their eventual goal.
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Lorraine & Mario Atakligan

Owner of a corporate interior business
and manufacturing jeweller
 Johannesburg
 Lorraine and Mario embarked upon their
journey to success in May 2005. At that time, they were both on the
corporate treadmill, living the outwardly
successful life, but with limited cash flow
and limited options for freedom. Lorraine
believed that the residual income offered
by Amway was the answer. In addition,
she wanted more quality time with her
children. Mario, on the other hand, has
a huge love for soccer and wanted to
become more involved in this sport.
Lorraine and Mario are focused and
committed to a four year plan to full
fi nancial freedom, knowing that they
have the backing of a company
that prides itself in offering the perfect
business opportunity to create this
freedom. Lorraine has been able to sell
her business, and the family is in the
process of relocating back home to
their farm outside East London, as they
dreamed of. With the business skills he
has developed in this business, Mario
has been able to become a soccer
agent, and looks forward to one day
owning his own team.
Lorraine and Mario have had different
hurdles to overcome. Lorraine was
frustrated by the inability of some
people to see this opportunity for its true
value and potential, and Mario had
to overcome his own personal fears of
speaking effectively to people about this
opportunity. They both had to learn how
to prioritise their time, and they both had
to broaden their people skills.
Platinum is significant to Lorraine and
Mario as they are now earning very
meaningful income, but this qualification
is merely a stepping stone to higher
levels. A solid and profitable Emerald
business within the next year is their next
destination on their journey to success.
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Fred & Marita van der Riet

Medical Doctor/Homeopath and
Clinical Psychologist/Teacher of Biodanza
 Cape Town
 Fred and Marita have been involved in
their Amway business for two years.
It has provided them with the opportunity
to reduce the pressure of generating an
income from their private practice.
Since building their Amway business,
Marita has been able to free up time
from her practice for charity and
developing others' potentials. She also
has the opportunity to develop her
interest in art. Fred and Marita have
gained a circle of like-minded friends
through their business. In addition,
they have discovered new strengths in
each other as couple and as business
partners. Fred and Marita have four
sons, John (26) Jaco (24) George (21)
and Louis (18) who are all studying
further. Family is very important to Fred
and Marita.
Perhaps the biggest hurdles to overcome
were time-constraints and letting go of
preconceived ideas. "We know that you
cannot go back and make a new start,
but you can start now to make a new
ending," Fred and Marita encourage
others. They would like to give their time
and knowledge to enable others to
develop mentally, physically, emotionally
and spiritually.
The four fundamentals, on which Amway
was founded, are integral to Fred and
Marita's value system. As Amway offers
true free enterprise to everybody and
anybody, the fundamentals of freedom,
family, hope and reward are not empty
promises.
Reaching Platinum represents an even
greater belief in the power of setting
goals and reaching them. They are
en route to Emerald, Diamond and
beyond!
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Laurika van der Westhuizen

Medical doctor, Programme Director at the University of the Free State
 Bloemfontein
 As a medical doctor in charge of the
undergraduate medical education
programme at the University of the Free
State, Laurika is a very busy professional.
Amway has presented her with the
opportunity to take control over her life
and have a much brighter future.
Laurika has four children, all of whom
are actively involved in the Amway
business. Two of her children live abroad
and she has three grandchildren in the
USA. Laurika's desire to visit her family
as often as she wants to and see her
grandchildren grow up were perhaps the
most important reasons for her joining
the Amway family in December 2006. The
additional income she brings in through
the business has certainly allowed her to
realise this dream.
Laurika has experienced tremendous
personal growth whilst building her
business. The ability to changes others'
lives in such a positive way has brought her
great reward and personal satisfaction.
In addition, the feeling of taking control
over her financial position brings her
tremendous comfort and relief.
Going Platinum is merely a stepping
stone towards financial freedom which
brings the idea of early retirement into
reality. An Emerald qualification within the
next 18 months is where Laurika wants to
be. "I know of no other way to get time
and financial independence without
huge capital input and financial risk,"
Laurika explains excitedly.
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