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The
rights, duties and responsibilities of all Amway Independent Business
Owners are detailed within the Amway Rules of Conduct. From time to
time these Rules are reviewed and modified to reflect and keep pace
with a dynamic marketplace and the changing needs of IBOs.
The
Rules have been amended, with the new Rules of Conduct being effective
1 September 2007. Together with this Amagram, you receive an insert
outlining the changes to the Rules and the reasons for such changes.
This
month we will look at the structure of the new Rules of Conduct, and
shall briefly explain each of the sections.
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Agreement
to be Bound
Upon being registered as an IBO, and by renewing each year, IBOs agree
to be bound by the Rules of Conduct and any amendments made to them.
Code of Ethics for Amway Independent Business Owners
This section outlines the basic expectations that Amway Southern Africa
has of its IBOs, and specifically notes that IBOs are required to
observe "not only the letter but also the spirit of the Rules."
Introduction
This section puts the document in context; it alerts IBOs to the fact
that the Rules of Conduct is actually the contract between Amway and
its IBOs.
Definitions
This section defines key terms and ensures that terminology used throughout
the Rules is clear and understood by all IBOs.
Becoming an IBO
Rule 3 explains that Amway sets and maintains high standards for admittance
and renewal of an IB; it also says that an IBO is an independent contractor
and that the degree of involvement in the Amway business is solely
up to the IBO.
Responsibilities and Obligations of all IBOs
While IBOs are independent contractors they also have a responsibility
to ensure that they comply with consumer protection legislation and
other legislative requirements when operating their southern African
IB.
This section seeks to protect the Amway businesses of existing IBOs
by prohibiting IBOs from conducting their businesses in any way which
could bring about risk to Amway's reputation, and to the reputation
of other IBOs.
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Responsibilities
and Obligations of all Sponsors
Sponsorship permits an IBO contracted to
Amway to expand his/her business to maximise income. In the same way that
the sponsor looks to the upline for support, so will he/she have responsibilities
in respect of his/her downline including training and motivation.
Preservation of the Lines of Sponsorship
The Line of Sponsorship is the integral part
of an Amway business; as such IBOs are required to ensure that approval
is received from Amway prior to any change to the LOS being made.
Non-Amway Produced Business Support Materials
Some IBOs offer for sale to other IBOs
a variety of non-Amway produced business support materials. The manner in
which BSM may be used with prospective IBOs and IBOs is detailed in this
section. In particular this section makes it clear that the sale, purchase
and use of BSM is entirely optional and voluntary and that the content of
BSM must comply with the Rules of Conduct.
Presentation of the Amway Sales and Marketing Plan
The Amway Sales and Marketing Plan sets out the system
of Amway commissions and noncash awards. It also clearly details Amway's
guidelines and procedures for presentation of the plan to prospective IBOs.
The guidelines have been formulated so as to ensure compliance with consumer
protection legislations to ensure fair and equitable marketing in southern
Africa. This section summarises essential do's and don'ts in that regard.
Use of the Amway Trade Name, Trademarks and Copyrighted Materials
This section
acknowledges that the name Amway and all of Amway's trade marks, logos,
domain name, insignia etc are valuable property and that no person including
IBOs may publicly display or otherwise use those names, without Amway's
written approval.
Death and Inheritance
If an IBO dies their interest in
the IB shall be passed on to a co-owner of the IB, if no co-owner exists
Amway will dispose of the IB in accordance with the Rules.
Breach of Contract; Procedures, Sanctions
This section outlines the ways in which Amway will
investigate a breach of the Rules of Conduct and complaints received from
IBOs.
Sanctions
Amway IBOs have a responsibility to protect and present
the Amway business in a manner which complies with these Rules. This section
identifies the actions available to Amway where an IBO commits a serious
breach of these Rules.
Disposition of Terminated or Non-Renewed IBO Contract
An IBO may abandon, sell or dissolve their IB; this section identifies
the manner in which an IBO can do this in compliance with the Rules.
Appeal Process
In the event of a dispute between an IBO and Amway, this section
provides for the appointment of an independent mediator or arbitrator, under
the auspices of the Arbitration Foundation of Southern Africa, to mediate
or to hear and resolve contentious issues.
If you have any queries please contact the Amway Business
Relations Department.
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