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In last month's issue, we emphasised the importance of retaining loyal customers. In this issue, we are going to show you how
to enhance your personal development and improve your success.
As an IBO, you should not only have the necessary acquired skills to deal with all types of situations (and customers!), but also
show emotionally intelligence. Daniel Goleman coined this term in his book, Emotional Intelligence. (Daniel Goleman is a
well-known author whose insights have made a big impact on the business world. We highly recommend that you read his
groundbreaking book.)
"Emotional intelligence" is a relatively new term in business, and it emphasises that your ability to handle your own emotions
(EQ) may be as important as your intellectual intelligence (IQ). Emotional intelligence is about being street-smart, having
good self-esteem, and being able to express your feelings clearly and appropriately. It also means that you are disciplined,
have a balanced perspective on life and that you have empathy and compassion for others.
As an IBO, it is very important to show emotional intelligence when you communicate with your customers. Try to convey
understanding and assurance so that you can gain your customers' confidence. You can also establish a good rapport with
your customers by listening to them carefully and responding appropriately. Often, the hardest part of listening is hearing
those things that the customers are invariably not saying. Reading between the lines and seeking out the hidden message is
a skill vital to understand your customers' needs.
So, this month, we encourage you to work on your emotional intelligence - and gain more confidence (and more customers!)
in the process.
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