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The Three Key Messages Defining The Brand
We've distilled the meaning and messages of the Artistry™ Brand into three truths, immutable expressions of who we are. These are the truths that will emanate from every communication, every interaction, every product we provide: together, they define us.

1. We are a Global leader in Prestige Beauty
  • Over 35 years experience.
  • Over $1 billion in annual sales.
  • In the highly competitive prestige category, the ARTISTRY™ Brand and three other distinguished brands enjoy a leadership position as the world's best selling cosmetics brands.
  • Based on a third party research study.
  

 
2. We sets standards in skin science and research
  • We regularly establish new industry benchmarks with breakthrough technology and skin care solutions.
  • First to market an innovative anti-oxidant complex to neutralize free radical damage at all three stages of skin damage.
  • We are a leader in ethnic and comparative skin care research.
  • We test our products on a multitude of skin types to ensure their safety and efficacy.
  • Clinically proven results conducted by independent third party facilities.
  • Linked to more than 500 scientists, engineers and technicians, in 89 Research and Development facilities around the world representing over 4,500 collective years of research and development experience.
  • Over 200 patents or patents pending and 65 significant scientific publications.
  • An industry leader in developing partnerships with top medical/research institutions and universities.
  • We have researched, acquired and developed the most advanced technology and tools to evaluate skin and the performance of our products.
3. We are committed to the synergy of health and beauty
  • We help women achieve the delicate balance between the science and art of being beautiful.
  • We are rooted in the belief that beauty starts from within.
  • A common heritage, synergy and research programme with NUTRILITE™ brand, a leader in the nutrition industry.
  • The ARTISTRY™ Brand was born as a dialogue between Edith and Carl Rehnborg almost 40 years ago.
  • We design products that enhance beauty as well as skin health.
  • Our relationship with the leading global brand of vitamins, minerals and dietary supplements gives our products a unique advantage over the competition as we share and leverage our science technologies.
  • Using the same discovery techniques found in pharmaceutical laboratories provides us the unique ability in the beauty industry to screen new botanical ingredients for both skin and nutritional health.