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It is reported that every year millions of Rands are poured into Stokvels or informal savings schemes. It is estimated that there are more than 800,000 Stokvels in existence with an average membership of eight to 12 people. It is true that in South Africa very few industries or communities are not touched by Stokvels directly or indirectly. Selling to a group as opposed to an individual creates a powerful and cost-effective distribution network.

For the past six years the University of Cape Town Unilever Institute has established itself as one of the country's leading 'Think Tanks' when it comes to investigating consumer trends. Previous projects include Wildfire and Black Diamond. The Institute has also conducted the most comprehensive research to date into Stokvels, and at the Amway training session it offers a two and a half hour presentation which will help you understand this economic phenomenon, explain who is likely to be a member of a Stokvel and how the money is spent. Finally, and perhaps most importantly, the presentation will outline what opportunities exist to market and sell to Stokvel members.
 
 

DATE DAY TIME TRAINING VENUE ADDRESS
3 March Saturday 10:00-13:00 Elangeni Sun, Durban 63 Snell Parade
17 March Saturday 10:00-13:00 AEC Cape Town 71 Dock Road, Waterfront
24 March Saturday 10:00-13:00 AEC Johannesburg 1st Floor, Block A,
Ambridge Park, Vrede Road,
Epsom Downs