It's no secret that many companies are using celebrity spokespeople to attract consumers from all over the globe. And so are we - because it's a great way to get people to connect with our brands.

You can be sure that the celebrities we choose to sponsor our company are the best people possible, people that trust and believe in our products. Asafa Powell and Liu Xiang - the world's fastest men - are excellent representatives of our Nutrilite brand. Their example of world-class performance and optimal health helps deliver the Nutrilite philosophy to every corner of the world.

It's why we chose Sandra Bullock as our celebrity spokesperson for ARTISTRY's Crème L/X™. She's a leader among her peers and has global appeal. She's also an entrepreneur and an activist committed to helping others

Using celebrities to promote our products is just one approach to building recognition of our products and company. And we will continue using a variety of different marketing strategies to create more interest in the Amway brand.

More interest means there will be more opportunities for you to connect to new customers ... and grow your business.

Steve Van Andel

Doug DeVos