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When you listen to the pre-flight announcement from the flight attendant on a plane, perhaps the most important instructions they'll say are "In the event of a loss in cabin pressure, put your own oxygen mask on first before helping others". There's good reason for that. If you can't help yourself, you can't help others around you. Free Enterprise is a lot like that. When you help put people in business for themselves and raise their economic status, they are in a better position to begin helping others. 'Helping others live better lives' is the credo we live by and the foundation upon which this company was based. As pioneers in the marketing of Free Enterprise, Rich DeVos and Jay Van Andel recognised the value of entrepreneurship. They proudly supported everyone's right to own their own business and they recognised the boost in confidence, the camaraderie and the goodwill that results when people of all walks of life unite with a common goal. You can take pride in the fact that the Founders Fundamentals of Freedom, Family, Hope and Reward are the basic principles associated with Free Enterprise. Nobody can truly enjoy or participate in Free Enterprise without them. All around the world, millions of people from all walks of life, all religions, all ethnicities, all socio- and economic statuses, all political affiliations and family makeup enjoy the 'fruits of their labours' as they encourage more and more people to join them in finding their independence and their voice through Free Enterprise. Think about all the joys and privileges your new independent business brings. Think about how amazing it feels to own your own business. Then think about how amazing it would be if everyone in the world felt like you. It's possible. And it all starts with getting your oxygen mask firmly in place before you help others. Then, watch them breathe easier, knowing that they are once again in control of their lives, ready to make things better.
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DOUG
& STEVE'S MESSAGE 
Free
Enterprise
