For nearly 50 years we've been able to rely on the strength of this business. It's created opportunity for you, and your family, your friends - and for people all over the world.

But we want to take a great business and make it even better! That's what we're focused on this year. Our business is transforming in exciting ways. We're dedicated to innovation, becoming performance driven, and building a new foundation to grow from in the future.

You've seen some of the results with new products we're launching in various markets - products we believe will bring consumers to you. But certainly you know transformation isn't just about launching new products.

It's about expanding our relationship with you, by creating new opportunities that keep pace with, and stay in front of, an ever-changing direct sales market.

It's about being prepared to take advantage of new technology and resources as they become available. It's about expanding our training and providing updated selling tools. And it's about focusing on a consistent message about our business, and building global brand awareness - something that will help us improve our reputation.

And keep in mind that it's really important for us to be talking in one voice about the opportunity with the company, especially when we share the plan. The expectations we create for our prospects need to be matched by the experiences they will have in this business.

In 2008, our initiatives to expand the business will create more success for everyone ... and for you. We can't thank you enough for your willingness to be a part of our future!











Steve Van Andel
Doug DeVos