REALIZING YOUR OWN    
POTENTIAL    

For many of you, the single most meaningful part of the Amway business came from one of the first steps you had to take: deciding that you could successfully run your own business.

Coming to this realization, and making this kind of change in your life, takes a lot of courage. It takes a lot of patience, too.

You know this better than anyone.

When our fathers started this business, people quickly realized it was different. Success wasn’t based on your financial or educational background. What really mattered was your willingness to work hard, sell products and build relationships with other people.

Those first distributors were grandmothers, corporate executives, teachers, factory workers – people from all walks of life.

Just like you. What they had in common is what still motivates many of you today, which is the desire to realize your own potential.

Everyone starts in the same place. Where you take it from there has always been up to you.