In Amway, the most basic principle is to empower individuals to reach their full potential. Amway also lives out their corporate values by focusing their efforts on improving the wellbeing of children through their One by One Campaign. Throughout the world, in more than 50 Amway offices, the four pillars of the campaign changes lives, one by one.

AWARDED BEST CORPORATE SOCIAL RESPONSIBILITY PROGRAMME IN 2008
After evaluating more than 600 entries from 30 countries in several categories, Amway’s, parent company, Alticor, was recently recognised as running the Best Corporate Social Responsibility Programme by International Business Awards. “It is an honour to receive this award,” said Alticor Chairman Steve Van Andel. “It validates the hard work and resources we have dedicated to our One by One Campaign, helping children around the world.”

REACHING SIX MILLION CHILDREN IN JUST FIVE YEARS!
As a global business, Amway knows that different cultures have different needs and that’s why they designed the One by One Campaign. Through the campaign Amway provides each market with the flexibility to forge local partnerships in order to address issues facing children in their own county. During its sixth year of operation, the Amway One by One Campaign for Children impacted the lives of more than six million children. Through the One by One campaign projects, Amway as well as its employees and IBOs, support hundreds of non-profit organisations in more than 50 countries. The wide range of projects within the campaign works to address the full spectrum of children’s needs. The campaign has donated more than US$70 million and Amway’s employees and Independent Business Owners have spent more than one million hours volunteering.

ONE BY ONE’S FOUR FOCUS POINTS

LIVE
• Throughout Asia and southern Africa children are given a new smile and a new hope for the future through Operation Smile’s free reconstructive facial surgery.
• In Europe and in some parts of Africa, families walk for miles to receive life-saving immunisations for a newborn child; it is here where Amway in partnership with UNICEF funds immunisation centres.
• In many villages throughout South America, where indigenous people live in the mountains, the One by One Campaign sponsors milk for the children as well as critical health care.
• Since 2006 Amway South Africa has sponsored Operation Smile South Africa to reach nearly 700 patients across southern Africa.

ACHIEVE
• In Japan, employees and IBOs work with Special Olympics to co-ordinate friendly competition and athletic performance among children with disabilities.
• In the United States, distributors raise funds for Easter Seals, which provides specialised therapy for kids.
• In India, the One by One Campaign supplies Braille textbooks to enable students to experience a world of imagination and understanding.
• In Cape Town, South Africa, Amway IBOs runs a support programme at the first integrated SOS Village in the country.

LEARN
• In China, Amway distributors teach classes in elementary schools for migrant children through Project Sunshine.
• Throughout the country, scholarships are funded by Taiwanese IBOs.
• In Malaysia, parents and families attend workshops with their children to improve the self-esteem of their children and the closeness of their family.
• In Cape Town, Amway South Africa is sponsoring a daily feeding scheme; ensuring that learners get the best out of an academic day.

PLAY
• In Cape Town, Amway employees are managing projects to make sure that each Operation Smile patient leaves the hospital with a handmade soft toy as well as a smile bag containing essentials and educational toys.
• In Korea, Amway co-ordinates after-school activities for children who would otherwise be alone at home.
• In a hospital in Russia, patients can escape to an Amway/UNICEF-funded playroom.
• In the inner-city near Amway’s United States headquarters, children watched with excitement while 200 Amway employees constructed a playground in a single day, in partnership with KaBOOM!