ast year we participated in the Nokia Cape Town Fashion Week by supporting couture designer, Gabi Rosenwerth. This year we did the national event and collaborated with the Shine Group and its professional make-up artists to create the season's hottest looks for 2007/08!  



Michelle Ashen from Amway gets a chance to tell actor Carl Beukes (Paul in Isisdingo) about Amway South Africa.


One day you're a business owner; the next day ... you are a business owner able to retail products that have defined the country's hottest looks for what promises to be another HOT season in southern Africa!

Amway South Africa was the exclusive Cosmetics Partner for South Africa's Cape Town and Johannesburg Fashion Week in August 2007. It was an exciting event that brought about an increased awareness of the Amway Business Opportunity and high-quality products.

Celebrities, models, professionals and make-up artists alike were asking one question: Where do I sign up? This event has helped establish Amway as not only the best business opportunity in the world, but the coolest!

For the leaders who attended, it was an opportunity to showcase the Amway brand and products within leading industries in southern Africa. Amway is proud to align itself with leading professionals within the beauty industry and is exploring exciting new avenues to bring this event closer to each of our many business owners.

Amway South Africa partnered with African Fashion International to create the cosmetic fashion looks for the season, collaborating with fashion designers throughout the country to present the Spring/Summer Looks 07/08.

ARTISTRY™ and E.FUNKHOUSER™ NEW YORK were the official cosmetic brands of choice used by all the make-up artists from the Shine Group throughout the fashion week extravaganza.

African Fashion International (AFI) founded, owns and operates Africa's most recognised and respected Fashion Weeks (such as Cape Town Fashion Week and Jo'burg Fashion Week) and fashionrelated strategic marketing initiatives. AFI's mission is to improve the quality of design output from South Africa, to strengthen South African brands, both within South Africa and on the African continent, and to promote South African designers at major international sales and marketing platforms

AFI is headed by Chairperson, Dr. Precious Moloi-Motsepe, a well respected philanthropist and business woman who is passionate about the development of South African designers and the future prosperity of the South African fashion industry.

Premier South African fashion showcase, Cape Town Fashion Week, celebrated its landmark fifth Spring/Summer collections from the 8th–11th August 2007, at the Cape Town International Convention Centre (CTICC). The event was held for the first time in association with the newly formed Cape Town Fashion Council and with the support of both the Provincial Government of the Western Cape and the City of Cape Town.

Owned and presented by African Fashion International (AFI), Cape Town Fashion Week has quickly become a powerful champion of South African fashion, providing a world-class platform to introduce new seasonal collections to buyers, media and the public. Cape Town's long heritage as the centre of SA's fashion industry, combined with a growing international reputation as a unique style destination, has played a key part in the growth of one of the continent's most respected fashion events. Leading South African designers at Cape Town Fashion Week included Gideon, Kluk CGdT, Gavin Rajah, Habits by Jenny Le Roux, Rosenwerth by Gabi Rosenwerth, Maya Prass, Hip Hop by Cheryl Arthur, Port by Craig Port and Fred Eboka amongst many others. To add international flavour, Cape Town Fashion Week previewed Emanuel Ungaro's latest and sexiest collection to fashionistas.

'At African Fashion International (AFI) we pride ourselves on presenting many of South Africa's most respected fashion designers. Joburg Fashion Week provides a world-class stage from which our leading designers can conduct business and show the world their unique African designs. We believe this new event will help position local designers to compete more effectively in what is an increasingly fast moving and global marketplace. The leadership of our best designers will ultimately inspire other designers and add further fuel to our creative economy,' said Dr Precious Moloi-Motsepe.

We will be creating a website to show you the season's hottest looks using E.FUNKHOUSER™NEW YORK at this year's Fashion Week in Cape Town and Joburg alike. We will keep you posted on this exciting new website as you continue to grow your business and inform people about Amway… the best business opportunity in the world… and now the most fashionable!

For more information, contact spokesperson for Amway, Michelle Ashen on +27 (0)21 405 -1700.